Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and creative agency Spark44. The technology provider won top honour in the category titled “IAB Rising Stars Digital Video Ads” for Tools, Tactics, and Platforms.
The pioneering automotive campaign immerses viewers in an interactive video landscape that layers on top of standard pre-roll. While the viewer is watching the video unit, an animated Jaguar F-Type moves across the screen as a call to action that invites the consumer to explore the car and the road ahead.
Once the viewer rolls over the call to action, the image magnifies the car on the open road and a slate closely replicates the Jaguar website where users can explore and build Jaguars. Exploring the exterior and interior of the Jaguar F-Type allows the consumer to experience a 360-degree view, all within the ad unit. As the car rotates in the slate, car features are explained below the car.
Another option offers the viewer to take the wheel, “step” or press on the gas pedal and experience the Jaguar accelerate in real time. A final, sales focused, call to action within the slate beckons viewers to take “Their Turn” and interact with the new F-Type on the Jaguar website.
“Innovid was the perfect platform to challenge our audience to take their turn in the new F-Type. It felt like the next best thing to a real test-drive, enticing them to find out more,” said Pete Harle, UK Creative Director of Spark44.
Zvika Netter, CEO of Innovid added, “As interactive video advertising becomes a more important part of brands’ strategies, it is an honour to be selected as the gold winner by the IAB panel that includes chief leading executives from brands, creative and media agencies. It is a testament that merging innovative features into a TV ad that includes stunning creative and an interactive experience drives great results.”
To view other winners, click here.