Blackglama launches new ad campaign featuring supermodel Hilary Rhoda


Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities.

Blackglama Ad
Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 campaign, Blackglama has shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

The new campaign features supermodel Hilary Rhoda. “Hilary exudes a sensibility that feels at once glamorous and avant-garde,” said Joe Morelli, CEO of Blackglama.

Hilary embodies luxury and desirability in the Autumn 2014 campaign, which was conceived by New York-based advertising and branding agency Laspata DeCaro. Photographer Rocco Laspata captured her in an environment inspired by the film “The Fountainhead”, interpreted with vibrant jewel tones replete with cubist elements and upholstered walls in a kaleidoscope of dazzling colour, created by set and production designer Viki Rutsch at Milk Studios. The Blackglama collection this season, with its modernist, 1960’s aesthetic, is dramatically juxtaposed within the visual tableau.

The ads will run in U.S. national print outlets, including November and December issues of Vogue, Vanity Fair, W, Harper’s Bazaar, and Town & Country, as well as international print and online outlets.


Branding agency: Laspata DeCaro

Photographer: Rocco Laspata

Creative Direction: Charles DeCaro

Model: Hilary Rhoda

Hair: Jimmy Paul

Makeup: Brigitte Reiss-Anderson

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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