Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities.
The new campaign features supermodel Hilary Rhoda. “Hilary exudes a sensibility that feels at once glamorous and avant-garde,” said Joe Morelli, CEO of Blackglama.
Hilary embodies luxury and desirability in the Autumn 2014 campaign, which was conceived by New York-based advertising and branding agency Laspata DeCaro. Photographer Rocco Laspata captured her in an environment inspired by the film “The Fountainhead”, interpreted with vibrant jewel tones replete with cubist elements and upholstered walls in a kaleidoscope of dazzling colour, created by set and production designer Viki Rutsch at Milk Studios. The Blackglama collection this season, with its modernist, 1960’s aesthetic, is dramatically juxtaposed within the visual tableau.
The ads will run in U.S. national print outlets, including November and December issues of Vogue, Vanity Fair, W, Harper’s Bazaar, and Town & Country, as well as international print and online outlets.
Branding agency: Laspata DeCaro
Photographer: Rocco Laspata
Creative Direction: Charles DeCaro
Model: Hilary Rhoda
Hair: Jimmy Paul
Makeup: Brigitte Reiss-Anderson