Love at First Taste Test by Knorr Goes Viral

The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release. Taking the...

Shiseido Seals The Party Bus Story with a Kiss

Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience. As part of...

Gillette Reshapes the Shave with Fusion ProShield

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes...

Wayfair Lands Barbara Schöneberger in Germany

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

L’Oréal Fixes Hair Dramas with The Roots Family

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

UGG Unveils Do Nothing Starring Tom Brady

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots. UGG has created a fall...

L’Oréal Redefines Word of Mouth with #WorthSaying

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

Bobbi Brown Cosmetics Celebrates Confidence

Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month. Bobbi Brown Cosmetics has partnered...

Green Dot Renews Partnership with Steve Harvey

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued...

Crayola Explores Animation to Introduce Fun Characters

A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...

Ameriprise Financial Gets Smart with Be Brilliant

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

Maserati Dials Levante Up A Notch with Mobile App

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

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Lush to stop some social media until it’s ‘safer’

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all...
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