Love at First Taste Test by Knorr Goes Viral
The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release.
Taking the...
La-Z-Boy Jazzes Up Comfort with Kristen Bell
La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador.
Breathing new life...
L’Oréal Redefines Word of Mouth with #WorthSaying
Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes
Believing that a woman’s...
L’Oréal Fixes Hair Dramas with The Roots Family
L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family.
Building on...
Shiseido Seals The Party Bus Story with a Kiss
Shiseido has unveiled the second installation to its original web series, The Power of Makeup. The new film offers an immersive experience.
As part of...
Green Dot Renews Partnership with Steve Harvey
With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued...
Crayola Explores Animation to Introduce Fun Characters
A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging.
For the first time in its 113-year history,...
Gillette Reshapes the Shave with Fusion ProShield
The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes...
Bobbi Brown Cosmetics Celebrates Confidence
Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month.
Bobbi Brown Cosmetics has partnered...
Bath & Body Works Is Smelling Like Christmas
Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances.
American speciality retailer, Bath...
UGG Unveils Do Nothing Starring Tom Brady
The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots.
UGG has created a fall...
euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia...
Campaign Celebrates the Fragrance's 10 Anniversary
Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...
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Knighthood of Queen Guitarist Brian May
King Charles III awarded knighthood to legendary musician and astrophysicist Brian May at Buckingham Palace. May received the title of “Knight Bachelor” in an...
