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Soorty has announced Collagen Denim, a revolutionary blend of advanced technology, wellness science, and denim craftsmanship. This innovative fabric was unveiled this past Kingpins and marks a new journey in jeanswear by offering not only style but also skin-care benefits, ultimately redefining what denim can do.
Collagen Denim Utilises UMORFIL Technology
At the core of Collagen Denim is UMORFIL Technology, a state-of-the-art material enriched with collagen peptides. Derived from wasted fish scales—an abundant byproduct of the seafood industry—this innovative approach upcycles food waste into the skin-friendly UMORFIL Technology.
Known for their moisturising and soothing properties, these peptides enhance the fabric’s potential to support skin hydration, making it particularly suited for individuals with sensitive skin. The material also delivers exceptional softness, a luxurious hand-feel, and superior shape retention for a consistently perfect fit.
Eda Dikmen, Senior Marketing and Communications Manager said, “Imagine jeans that care for you. Crafted with precision and science, Collagen Denim is rooted in functionality, well-being, and inclusivity. Infused with collagen peptides for skin-soothing benefits, it opens endless possibilities for denim designers—from serving as an ideal foundation for adaptive clothing to offering anyone a refreshing, luxurious feel. We’re happy to deliver the joy of effortless luxury in jeans, showcasing the transformative power of thoughtful textiles.”
Blending Beauty and Functionality
Collagen Denim aligns with Soorty’s commitment to sustainability and thoughtful design, to crafting products that merge beauty and functionality with products that are transparent in their sourcing. It serves as a foundation for groundbreaking possibilities, including designing garments tailored to individuals with specific skin care needs, while offering a seamless blend of modern innovation and timeless style.
The brand invites consumers and industry leaders to explore Collagen Denim, which combines scientific advancements with everyday wearability. This innovation underscores Soorty’s role as a pioneer in the denim industry, pushing boundaries to elevate both products and lifestyles.
Soorty is a family of engineers and designers passionate about creating denim that looks and feels good, embodying innovation, design, and sustainability. Leveraging vertically integrated infrastructure across Pakistan and Bangladesh, Soorty offers LEED-certified production, co-creation facilities, and design centres in global fashion hubs. It is the only company with LEED Platinum and Cradle2Cradle Gold certifications for both its denim mill and garment factory, underscoring its commitment to sustainability.
The brand’s reverse vertical integration effort, the Soorty Organic Cotton Initiative and Soorty Regenagri Initiative, sources responsibly grown fibre and improves farmer incomes in Pakistan’s most impoverished areas. The company also drives social change through the Prism Project, employing hearing-impaired individuals in high-noise areas, and the SEWS program, which uses street theatre to promote female employment and shift perceptions in underprivileged communities.
