Technology Archives | World Branding Forum

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Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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Branding Campaigns Featured News Videos

UGG for Men Does Autumn with Vic Mensa to Boot

Olivia Pearce

November 4, 2016November 4, 2016

The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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News Technology

MoneyGram Partners with Bank of the Philippine Islands

Thomas Ng

November 4, 2016November 4, 2016

The collaboration strengthens the digital footprint of MoneyGram in the Philippines, one of the world's largest remittance markets. MoneyGram has inked a partnership agreement with the Bank...

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Wileyfox Dials in with Swift 2 Smartphone Release

Thomas Ng

November 3, 2016November 3, 2016

Wileyfox expanded its portfolio with the introduction of the Swift 2 collection which sports a fresh look and boasts major tech upgrades. London-based mobile manufacturer,...

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Featured Marketing News Videos

Safilo Enhances Eyewear Production with 3D Printing

Deborah Joy Peter

November 3, 2016November 4, 2016

Safilo has stuck a partnership with Stratasys; the eyewear giant will use 3D printing for several key brands like Carrera, Dior, and more. Global eyewear...

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Advertising Featured News Videos

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

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Kia Canada Widens Digital Footprint with Dealertrack

Thomas Ng

November 1, 2016November 1, 2016

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...

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Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

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Advertising Featured News Videos

BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

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Goodyear Signs On with Pro Football Hall of Fame

Thomas Ng

October 31, 2016October 31, 2016

Goodyear will share Blimpworthy stories through Hall of Famers, with a focus on the moments in time which transformed their careers. Tyre giant, Goodyear has...

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Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...