Technology Archives | World Branding Forum

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Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...

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Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

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Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

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Marriott Shares Stories from Five Continents

Olivia Pearce

October 10, 2018October 17, 2018

Marriott has a new push which focuses on its three collection brands: The Luxury Collection, Autograph Collection, and Tribute Portfolio. Marriott has debuted a global...

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HyperX Adds Dele Alli to Ambassador Lineup

Thomas Ng

October 9, 2018October 9, 2018

HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns. HyperX has announced...

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UGG Stars Adwoa Aboah in 40 Years Push

Olivia Pearce

October 8, 2018October 9, 2018

UGG is marking its fortieth year in the lifestyle space with a global effort featuring brand ambassador, Adwoa Aboah, and other personalities. UGG has released...

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Burberry Names Cara Delevingne the Face of Her

Deborah Joy Peter

October 8, 2018October 8, 2018

Burberry has launched a new fragrance called Her and has appointed Cara Delevingne as campaign ambassador for the collection’s roll-out. Burberry has unveiled a fragrance...

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Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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KLM Taps Augmented Reality for Messenger Tool

Thomas Ng

October 5, 2018October 6, 2018

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

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Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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British Airways Gets Dressed by Ozwald Boateng

Olivia Pearce

October 4, 2018October 6, 2018

British Airways has named Ozwald Boateng to its line-up of designers, a charge that will see him design uniforms for 32,000 employees. British Airways has...

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Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...