Technology Archives | World Branding Forum

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Halo Top Creamery has created an advertising campaign, Ice Cream for Adults, which stars Nick Viall and features four creative spots. Halo Top Creamery has...

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Arizona Kicks the Cold with Sunshine to Share

Thomas Ng

March 5, 2019March 6, 2019

An invitation to New Yorkers and Chicagoans to visit, the Arizona Office of Tourism has created a social media push dubbed Sunshine to Share. The...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

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Advertising Featured News Videos

Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Indian Motorcycle Revs Up with Roadmaster Elite

Thomas Ng

February 28, 2019February 28, 2019

American bike company, Indian Motorcycle, has introduced the 2019 Roadmaster Elite, which is its latest ultra-premium touring model. Indian Motorcycle has rolled out the 2019...

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Lumentus Grows Digital Arm with Steve Alberts

Thomas Ng

February 27, 2019February 28, 2019

Steve Alberts has been appointed by creative communications agency, Lumentus, as Senior Account Director, Digital Strategy. Communications group, Lumentus, has appointed digital communications veteran, Steve...

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Campaigns Featured News Videos

Booking.com Inspires Americans to Be Bookers

Anisha Kapoor

February 26, 2019February 26, 2019

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...

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Advertising Featured News Videos

Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...

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Branding Featured News Videos

Cadillac Unveils Reimagined Crest with Rise

Olivia Pearce

February 25, 2019February 25, 2019

Cadillac has released a campaign around its SUV portfolio, with four new television spots and a special focus on its updated Crest offering. Returning as...