Technology Archives | World Branding Forum

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The fun-filled game of suspense available in new markets Autumn 2015. After hearing the call from fans worldwide, Hasbro, Inc., today announced it has acquired...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Branding News Social Media Technology

Swyft Media Emoji Keyboards Give Every Brand the Chance to Have their Own Emoji

Thomas Ng

May 29, 2015July 4, 2023

Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

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Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...

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Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

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Advertising Branding Marketing News Social Media

Is your Child the Next Face of GapKids or babyGap? Here’s your Chance to See Them in a Store Window!

Joshua Hughes

May 18, 2015July 4, 2023

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...

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Branding Featured Industry News Technology

UK Consumers Are Using Mobile Devices More Than Ever To Engage With Digital Travel Content

Thomas Ng

May 14, 2015July 4, 2023

Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers A new...

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Branding Design Featured News Technology

Monotype Improves HTML5 Design Process with Introduction of New Web Font Platform

Thomas Ng

May 13, 2015July 4, 2023

Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools Monotype,...

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Advertising Branding Campaigns Featured News Technology

Watch How A Virtual Dog Follows You Around A Shopping Centre: New Innovative Interactive Campaign by Battersea

Joshua Hughes

May 11, 2015July 4, 2023

You are given a leaflet. You suddenly notice that everywhere you go, you are being followed, by a dog. How would you react? Battersea Dogs...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...

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Design Featured Industry News Public Relations Technology

Getty Images Collaborates with Instagram to Launch Photography Grant for Photographers from Underrepresented Communities

Thomas Ng

May 7, 2015July 4, 2023

Three winners will receive US$10,000 each, mentorship from a world-class Getty Images photographer and will be featured at the Photoville photography festival in New York...