The fun-filled game of suspense available in new markets Autumn 2015.
After hearing the call from fans worldwide, Hasbro, Inc., today announced it has acquired the rights to manufacture and distribute the PIE FACE game. Under license from Rocket Games, Hasbro will launch the PIE FACE game in multiple markets including the U.K. and U.S. this fall. The excitement around the PIE FACE game heightened earlier this year after a video of a grandfather and grandson playing the game became a viral sensation with more than 88 million views.
“We are always listening to our fans to deliver the most exciting and fun gaming experiences, and thanks to the team at Rocket Games, we are thrilled to bring the game to new markets in just a few months.”
“We saw the overwhelming response to the video of a family playing the PIE FACE game on social media and heard from many of our fans asking for the game,” said Jonathan Berkowitz, vice president of global marketing and strategy for Hasbro Gaming. “We are always listening to our fans to deliver the most exciting and fun gaming experiences, and thanks to the team at Rocket Games, we are thrilled to bring the game to new markets in just a few months.”
The PIE FACE game is a simple to play game that brings friends and family together for laugh out loud moments. Players load the arm with whipped cream (not included) or the included sponge and take turns sliding their head through the mask and spinning the spinner. Players turn the handle the number of times indicated on the spinner and the tension on the arm will build — suddenly someone will be surprised with a face full of whipped cream.
The PIE FACE game includes the throwing arm, chin rest, splash guard mask, spinner and sponge. Available for ages 5 and up, the PIE FACE game will be available in the U.S. in October for an approximate retail price of $19.99 at most major retailers nationwide and at HasbroToyShop.com. The PIE FACE game was previously distributed by Esdevium Games, a UK-based distributor of games, collectibles and toys both domestically and across Europe.
If you missed the viral videos, here are a few to keep you amused.