Technology Archives | World Branding Forum

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The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...

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Tough Mudder Solidifies Brand with Global Platform

Joshua Hughes

January 13, 2016January 13, 2016

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

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Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

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Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

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Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...

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Diamond Resorts Sets Stage with Kramer Collaboration

Olivia Pearce

January 11, 2016January 11, 2016

The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences International hotel chain, Diamond Resorts...

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Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Branding Campaigns Featured News Videos

L’Oréal Redefines Word of Mouth with #WorthSaying

Olivia Pearce

January 7, 2016September 1, 2016

Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...