Logitech Recognised for Product and Communication Design Across Multiple Brands
Logitech, a multi-brand company designing products that bring people together through music, gaming, video, and computing, announced that it has won a record-breaking 16 iF Design Awards for 2018.
This is the eighth consecutive year that German design organisation, iF, has recognised the company for achievement in product design, and the most iF Design Awards in a single year for the company, surpassing their previous company record of nine awards in 2017.
In addition to the company’s 13 prestigious wins in product design, the company’s in-house creative strategy and content production teams and partners were also recognised for achievement in communication design.
“Design is at the centre of everything we do to bring remarkable experiences to our customers. We are honoured to be consistently recognised by organisations such as iF for product design and innovation,” said Alastair Curtis, Chief Design Officer at Logitech.
“This year, we are honoured to be recognised by iF in the communication design category for the first time. We strive to create holistic experiences from product through to marketing to connect people with our brands, and we are excited that iF recognises the impact of that design,” said Heidi Arkinstall, Chief Marketing Officer at Logitech.
Logitech’s winning entries for communication design in film, video and campaigns include the G433 “Play Advanced” video, the G POWERPLAY “Play Without Limits” video, and the Ultimate Ears “Ultimate Speak” campaign and video (seen above). Brands of Logitech include Ultimate Ears, Jaybird, Logitech G and ASTRO Gaming.
The iF Design Awards honour products based on criteria such as innovation and elaboration, functionality, aesthetics, responsibility and positioning. Recognised as a symbol of design excellence, the iF Design Awards are judged by 60 experts from more than 20 countries.