Kantar Media Unveils UK’s First Official Twitter TV Ratings
Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.
Developed with Twitter as part of...
China UnionPay Launches Largest Fashion O2O Campaign
The first major campaign will be conducted in partnership with the Woolmark Company.
In response to the rapid growth of online shopping in China, particularly...
Mobile Pop-up Concert for South Africa Took Over Times Square
South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy.
The unique sounds of South Africa reverberated...
Now TV and WCRS brought The Walking Dead to service stations
Using Amscreen, Now TV and WCRS bring The Walking Dead to service stations nationwide in unique immersive ad.
Today, the 13th of October, the new...
Argos ‘Get Set Go’ campaign to align with digital transformation
Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history
The ground-breaking...
RB UK Launches New Employer Branding Video
RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign...
Toyo Tires New Brand Video Features A.C. Milan Footballers
Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing...
YuMe Partners Vestel, Launches O2 Brand Campaign
YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...
John Lewis’ “Monty’s Christmas” Campaign Goes Viral
John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days.
The campaign evokes the...
Apple Now Worth More Than US$700 billion, Sets New Record
Apple set a new record to become the first brand to be valued at $700bn (£446bn).
Thanksgiving came a day early for shareholders of Apple,...
Old Spice Debuts “Dadsong” Holiday Ad
New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
MUMM Launches World’s First Double Screen Music Video
MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta.
This marks...