Wendy's Archives | World Branding Forum

Read Time:3 Minute, 7 Second

Wendy’s, the iconic global quick-service restaurant brand based in the United States, has announced the signing of two new development agreements with franchisees in the Republic of Ireland and Romania.

Read Time:1 Minute, 41 Second

Advertising Campaigns Featured News

Burger King pulls another trick on their fast-food brethren

Eliza Jane

November 2, 2020November 2, 2020

Burger King’s Halloween campaign, "Scary Places", shows creepy abandoned Wendy’s and McDonald’s Burger King is a big fan of trolling its rivals on Halloween. Who...

Read Time:50 Second

Branding Featured News

Wendy’s Adds Bacon and Maple to Chicken

Olivia Pearce

November 28, 2018November 28, 2018

Wendy’s has released a limited-edition sandwich for the holidays which features a blend of maple glaze and Applewood smoked bacon. Wendy’s has debuted its latest...

Read Time:1 Minute, 9 Second

Featured Marketing News

Wendy’s Whips Up S’Awesome Bacon Classic

Anisha Kapoor

October 9, 2018October 9, 2018

Wendy’s has created the S’Awesome Bacon Classic which uses a fan-favourite signature sauce that lead to the release of the new entry. Wendy's has added...

Read Time:2 Minute, 24 Second

Branding Industry Marketing

VML Grabs Prime Position as Cannes Entertainment Agency Of the Year

Anisha Kapoor

August 28, 2018

VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

Read Time:1 Minute, 43 Second

Design Featured News

Wendy’s Unveils Smart Family of Designs for New Stores Worldwide

Olivia Pearce

April 23, 2018May 8, 2018

Smart Design 2.0 by Wendy's Promotes Energy Efficiency and Reduces Development Costs The Wendy's Company unveiled a 2020 goal of opening more than 600 new restaurants...

Read Time:2 Minute, 45 Second

Advertising Industry

AMMUNITIONagency Names Whitney Pillsbury Chief Creative Officer

Anisha Kapoor

April 4, 2018May 8, 2018

Atlanta-Based Digitally-Led Creative Shop AMMUNITIONagency Continues Buildout of Senior Leadership AMMUNITIONagency officially hired Whitney Pillsbury, who most recently served as Executive Creative Director at Publicis NY...

Read Time:1 Minute, 43 Second

Industry Public Relations

Ketchum Wins Sixth PRWeek Campaign of the Year Award

Anisha Kapoor

March 19, 2018May 8, 2018

Frito-Lay North America and Ketchum Win Evening's Top Award for Tostitos' 'Party Safe' Bag Ketchum, a global public relations firm part of Omnicom Public Relations...

Read Time:1 Minute, 21 Second

Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

Read Time:1 Minute, 22 Second

Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

Read Time:1 Minute, 46 Second

Branding Campaigns Featured News Videos

Wendy’s Serves Uniqueness with Deliciously Different

Olivia Pearce

February 8, 2016February 8, 2016

The push is designed to showcase the exclusivity of the marque and its classics which begin with its Dave’s Single speciality hamburger Quick service chain,...