Walmart Archives | World Branding Forum

Read Time:3 Minute, 56 Second

Created in collaboration with Walmart's merchandising team, the brand seeks to provide luxury beauty products at an affordable price. Unlike many beauty brands that launch...

Read Time:3 Minute, 53 Second

Branding Food & Beverage Marketing

Introducing Bettergoods by Walmart, Trendy Eats at Everyday Prices

Jordan

May 1, 2024August 16, 2024

Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.

Read Time:1 Minute, 32 Second

Advertising Branding Featured General News

Walmart’s Google 4K TV Box Brings Best $20 Deal

Maheen Fatima

May 30, 2023

Does $20 still dig holes in your pocket? For sure, this minute amount can't be hard on your finance unless it brings perks with it....

Read Time:3 Minute, 15 Second

Campaigns Featured News

Always teams up with Olympic Gymnast to support girls in sports

Olivia Pearce

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...

Read Time:2 Minute, 36 Second

Industry News

PepsiCo appoints Wern-Yuen Tan as Chief Executive Officer of APAC

Anisha Kapoor

June 4, 2020June 4, 2020

Ram Krishnan to transition fully into the role as Global Chief Commercial Officer of PepsiCo Food company, PepsiCo, Inc. has announced that Wern-Yuen Tan has...

Read Time:2 Minute, 10 Second

Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

Read Time:59 Second

Barbie Inspires Young Girls with Be Anything Tour

Thomas Ng

March 8, 2019March 8, 2019

The Barbie Be Anything Tour will honour female role models across the United States, including American country music star, Kelsea Ballerini. For its 60th anniversary,...

Read Time:2 Minute, 36 Second

Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...

Read Time:1 Minute, 59 Second

Featured Marketing News

Walmart Teams Up with Always #LikeAGirl to Support Girl Scouts

Nathaniel Mark

April 24, 2018May 8, 2018

Actress Abigail Breslin Kicked-Off the Always-Walmart Partnership with STEM Academy Event in Collaboration with Girl Scouts of the USA Based on the insight from the...