Travel Archives | World Branding Forum

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From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

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Marketing News Public Relations

Finn Partners Names New Global Travel Trade Head

Deborah Joy Peter

February 2, 2016February 2, 2016

The agency has appointed Jeff Hentz to the role of travel trade sales and marketing service lead for its international business Finn Partners has tapped...

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Branding Campaigns Featured News Videos

Princess Cruises Swears by $450 Million Comeback

Joshua Hughes

January 27, 2016March 22, 2016

The enhancements lined by the brand up are aimed at creating transformative moments, lifetime memories, and meaningful stories Princess Cruises has rolled out The Come...

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Branding Campaigns Featured News

Tourism Australia Names Hemsworth Global Ambassador

Olivia Pearce

January 18, 2016January 19, 2016

A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Advertising Featured News Social Media Videos

Atlantis Initiates Pull with #AlwaysAmazing Push

Joshua Hughes

January 14, 2016January 14, 2016

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Featured News

Starwood Welcomes Adventure into Le Méridien and Westin Experience

Thomas Ng

December 8, 2015December 8, 2015

The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart Starwood Hotels...

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Branding Featured News Videos

Greyhound Ignites Digital Overhaul to Reinvent Service

Olivia Pearce

November 5, 2015November 5, 2015

Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience North American intercity bus company, Greyhound,...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Branding News

Renewed Air Canada Tie-Up with Amadeus Takes Flight

Anisha Kapoor

September 25, 2015June 13, 2023

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...

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Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...