Desriee Asomuyide, 29, was inspired to create Little Omo, after being gifted some flashcards with very few diverse characters on them. She said she was...
Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play and...
Mattel have launched The Creatable World, a new gender inclusive doll to challenge gender norms. The creator of the Barbie which launched 60 years ago...
Burger King will be hosting 'The Meltdown' in a bid to tackle plastic waste. Following mounting pressure on companies to reduce their plastic waste, Burger...
Lego, a global toy brand and five-time winner of the World Branding Awards, has launched their first global marketing campaign in 30 years named 'Rebuild the...
Hasbro, the toy making company who produce Monopoly, have promised to eliminate their plastic packaging by the end of 2022. Although this is welcome news,...
Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges Today Hot Wheels and...
ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections. ToysRUs Canada has inked...
Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...
After 70 Years of Service, Toys"R"Us Seeks Court Approval to Liquidate All Inventory of US Stores Toys"R"Us, a toy company, announced that it has filed...
Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...