Technology Archives | World Branding Forum

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Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

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Branding Featured Industry News Technology

UK Consumers Are Using Mobile Devices More Than Ever To Engage With Digital Travel Content

Thomas Ng

May 14, 2015July 4, 2023

Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers A new...

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Branding Design Featured News Technology

Monotype Improves HTML5 Design Process with Introduction of New Web Font Platform

Thomas Ng

May 13, 2015July 4, 2023

Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools Monotype,...

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Advertising Branding Campaigns Featured News Technology

Watch How A Virtual Dog Follows You Around A Shopping Centre: New Innovative Interactive Campaign by Battersea

Joshua Hughes

May 11, 2015July 4, 2023

You are given a leaflet. You suddenly notice that everywhere you go, you are being followed, by a dog. How would you react? Battersea Dogs...

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Branding Featured Marketing News Public Relations Technology

It’s a Girl! How Brands from Around the World are Tweeting about the Birth of the New Princess

Thomas Ng

May 2, 2015July 4, 2023

With the announcement of the royal birth of the daughter of the Duke and Duchess of Cambridge, brands have been taking to Twitter to share...

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Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

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Branding Featured Marketing News Technology

Starwood Preferred Guest App for Apple Watch Unlocks New Level of Access for Members

Thomas Ng

April 27, 2015July 4, 2023

With SPG’s Keyless Room Entry and Apple Watch, Opening Your Hotel Room Door is as Easy as a Flick of the Wrist Apple Watch lets...

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Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

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Advertising Featured Industry News Technology

Leaders From AOL, Colgate, Facebook, Google, McDonald’s, Mondelez, P&G, Join Trustworthy Accountability Group

Thomas Ng

March 6, 2015July 4, 2023

After Laying Foundation for TAG's Growth, Linda Woolley Steps Down as CEO; IAB EVP of Public Policy Mike Zaneis Takes Over As Interim CEO The...

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Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...