Technology Archives | World Branding Forum

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Operating Platform also Generated 56% of all Smartphone Revenue in Q2 2015 In Q2 2015, 52 percent of all smartphone shoppers used iOS 8, according...

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Nielsen to Launch Digital Ad Ratings in Seven Markets across Asia and Latin America

Joshua Hughes

July 14, 2015

Nielsen today announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America Nielsen said...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

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Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

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Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

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News Public Relations

Weber Shandwick Appoints Bradford Williams Chair of Global Technology Practice

Anisha Kapoor

June 25, 2015June 25, 2015

Weber Shandwick, one of the world's leading global public relations firms, has appointed Bradford Williams chair of its Global Technology practice. Williams will oversee the...

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News Technology

Tencent’s SY Lau Unveils the Human Face behind the Device

Thomas Ng

June 24, 2015June 24, 2015

The first Chinese to be named 2015 Cannes Lions' Media Person of the Year maps out the future of digital connectivity. During an opening day...

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Advertising Industry Marketing News

Infographic: Red Backgrounds and Male Faces Net Higher Advertising Conversions Says Rocket Fuel

Joshua Hughes

June 15, 2015July 4, 2023

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study. Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at...

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Branding Featured News Technology

Apple Shakes Up Music Streaming Services with the Launch of Apple Music

Thomas Ng

June 9, 2015July 4, 2023

With a Worldwide Debut 30 June in Over 100 Countries, the New Service Will Rival Established Brands like Spotify. Apple has unveiled Apple Music, a...

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...