Technology Archives | World Branding Forum

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The product is designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard Link management platform, Bitly, has...

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Brydge Goes Big with Mini Launch for the iPad

Thomas Ng

November 12, 2015November 12, 2015

Engineered to integrate with an on-the-go lifestyle, the latest lightweight addition is designed to work in tandem with the iPad mini 1, 2, and 3...

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Advertising News

TBWA Drives Data and Technology with Dual Appointments

Joshua Hughes

November 9, 2015November 9, 2015

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

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Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Featured Marketing News Technology Videos

Outfront Switches On with Smart Media for Digital-OOH Mix

Thomas Ng

November 4, 2015November 4, 2015

The platform features addressable displays, cloud distribution, engaging content capabilities, and an app-driven infrastructure America’s Outfront Media has launched its advanced digital technology platform called...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

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Branding Campaigns Featured News Technology Videos

Blackdove Raises the Bar on Digital Art with Samsung Tie-Up

Olivia Pearce

October 27, 2015October 27, 2015

Via the said canvas, users can build personalised galleries featuring original digital artwork on high-quality extended-use display screens Digital art platform provider, Blackdove, has partnered with...

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Verifone Redefines Point of Sale with Engage

Thomas Ng

October 23, 2015October 23, 2015

Its purpose is to offer merchants, acquirers, and service providers elevated experiences and protect against escalating security threats Commerce solutions provider, Verifone, has rolled out a new...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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Barnes & Noble Redefines eReading with GlowLight Plus

Thomas Ng

October 21, 2015October 21, 2015

The ad-free offering marks the launch of the brand’s inaugural water- and dustproof device to cultivate worry-free reading anywhere American bookseller and digital media retailer,...

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Featured Marketing News

Tommy Hilfiger Turns Virtual into Retail Reality

Anisha Kapoor

October 20, 2015October 20, 2015

The platform will allow consumers to catch the 2015 Fall Hilfiger Collection runway show in three-dimensional 360-degree virtual reality Tommy Hilfiger is set to introduce a virtual reality...