Technology Archives | World Branding Forum

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Gillette and Gameloft have partnered over a new offering to launch a mini-game themed advertising format targeting mobile users in Asia Gillette and Gameloft Advertising...

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Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

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Industry News Public Relations

Taylor Rafferty Beefs Up IR with Brand Debut

Anisha Kapoor

December 7, 2015December 8, 2015

The network’s new suite of services provides cost-effective, efficient tools to allow them to advance best practice programmes Independent investor relations firm, Taylor Rafferty, has...

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Maz Turns Hands with Wear for the Apple Watch

Anisha Kapoor

December 3, 2015December 3, 2015

The brand’s latest, the new platform enables a publisher to seamlessly make its content available on the Apple Watch, and with speed NYC-based start-up, Maz,...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Marketing News Technology

Freeman Clicks with DoubleDutch to Amp Up Digital

Anisha Kapoor

December 1, 2015December 1, 2015

Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...

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Design Featured News Technology

Vivo Adds X Factor with New Smartphone Release

Thomas Ng

November 30, 2015November 30, 2015

The X6 mobile variant seals the brand’s commitment to technology which excels in appearance, audio, and video effects Vivo has launched its latest product called...

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Empire Goes Shopping with Digital Commerce Move

Thomas Ng

November 26, 2015November 26, 2015

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

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News Technology

mInteraction Appoints Digital Director for Thailand

Deborah Joy Peter

November 25, 2015November 25, 2015

She will offer digital communications solutions to clients under Mindshare namely Yum! Restaurant, AP, Amway, PTTEP, and UIP GroupM Thailand’s digital arm, mInteraction, has named Jitirath...

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Advertising Featured News Technology Videos

Publicitas Rolls Out Video and Mobile Formats

Joshua Hughes

November 23, 2015March 22, 2016

With 125 years in the business, the firm will use the launch to continue empowering clients to remain at the forefront of advertising technology International...

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Featured Industry News Technology

MEC Boosts UK Business with Tonic Debut

Thomas Ng

November 20, 2015November 20, 2015

A new division led by Hannah Blake, MEC Tonic will work with brands and start-ups to create successful partnerships MEC has launched Tonic, a new...

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Eminem Puts Game Face On with Shady Wars

Thomas Ng

November 18, 2015November 18, 2015

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...