Super Bowl Archives | World Branding Forum

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The new television spot marks the brand's first official Super Bowl commercial since 2014 and Super Bowl 48's Hugfest Honda has rolled out a preview...

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Hyundai Brings A-Game to the Super Bowl 50

Joshua Hughes

January 29, 2016January 29, 2016

The push features a 60-second spot during pre-kick time slot and pre-game and two 30-second commercials during the game Hyundai has hopped on as an NFL...

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Acura Drives NSX Push in True Supercar Style

Deborah Joy Peter

January 29, 2016January 29, 2016

Featuring digital activations, the ad includes one of the first applications of Twitter Conversational Video to launch a Super Bowl spot Acura has launched a...

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Verizon Kicks Up #Minute50 for the Big Game

Thomas Ng

January 29, 2016January 29, 2016

The push begins with the #Minute50 promotion, marking the lead-up to an engaging experience across the San Francisco Bay Area Verizon has rolled out a new...

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Axe Cuts Out the Clichés with #FindYourMagic

Deborah Joy Peter

January 28, 2016February 4, 2016

Using #FindYourMagic, the push invites consumers to share what makes one an individual. The brand believes everyone has his thing Men’s fragrance giant, Axe has...

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Persil Prepares for Super Bowl Debut of ProClean

Olivia Pearce

January 26, 2016March 22, 2016

The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

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Snickers Makes Grand Entrance with Big Game Teaser

Joshua Hughes

January 26, 2016January 26, 2016

The first blush of an entire series, the clip features a hungry ‘Marilyn Monroe’ preparing to reprise her iconic Happy Birthday performance Mars Chocolate has...

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Butterfinger Matches Boldness to Super Bowl Standards

Joshua Hughes

January 25, 2016January 25, 2016

The brand will cover fines up to $50,000 to celebrate the freedom of expression by Super Bowl players during the Big Game’s pro season Nestlé’s...

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Dove Flexes Men+Care Muscle with Twin Tie-Ups

Joshua Hughes

January 19, 2016January 20, 2016

The push is a fresh take on one of sports’ most iconic video properties to showcase caring moments that define men as champions Dove Men+Care...

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Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

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Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Bud Light Toasts to Rebrand Slated for Spring

Joshua Hughes

December 17, 2015December 17, 2015

The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...