Sports Archives | World Branding Forum

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The move by Porsche marks a first for the global tyre manufacturer in terms of original equipment tyre partnerships with the carmaker. Porsche has inked...

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Branding Featured News

Skechers Performance Tees Off with Brooke Henderson

Deborah Joy Peter

September 1, 2016September 1, 2016

The LPGA champ has inked a global deal with Skechers Performance, and will be featured in marketing campaigns for the brand’s footwear. Skechers Performance has...

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Featured Marketing News

Kellogg’s Debuts Jimmy Butler Gold Medal Edition

Anisha Kapoor

August 26, 2016August 26, 2016

Celebrating his Team USA Olympic win, Kellogg’s Corn Flakes secures a partnership to feature Jimmy Butler on its Gold Medal Edition boxes. Kellogg’s has inked...

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Advertising Featured News Videos

Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Advertising Featured News Videos

Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...

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Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

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Branding Featured News Videos

Sports Illustrated Serves Williams with SOTY Title

Olivia Pearce

December 14, 2015December 14, 2015

It recognises her three major title wins and completion of the Serena Slam; she has won three Grand Slams since the 2014 U.S. Open Time’s Sports Illustrated has...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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News Public Relations

MWWPR Revs Up Sports and Lifestyle with Berk Acquisition

Anisha Kapoor

October 6, 2015October 6, 2015

The takeover brings one of the industry's most elite sports, entertainment, and luxury lifestyle firms into the MWWPR stable MWWPR has acquired a majority stake...

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News Social Media Technology

Rentrak Switches On Social Media with SponsorHub

Thomas Ng

September 25, 2015September 25, 2015

The brand's acquisition of SponsorHub adds social media measurement to its stable of offerings for added purchasing flexibility by brands Movie and TV measurement brand, Rentrak, has...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Featured Marketing News

Bauer Hockey Opens “Own The Moment” Hockey Retail Experience

Joshua Hughes

August 17, 2015August 17, 2015

Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...