sports sponsorships Archives | World Branding Forum

Read Time:6 Minute, 19 Second

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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Branding Campaigns Featured News

Skechers Performance Retains LA Marathon Sponsorship

Olivia Pearce

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....

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Branding Featured News Videos

Acura Signs on as Columbus Crew SC Jersey Sponsor

Olivia Pearce

February 27, 2017February 27, 2017

Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...

Read Time:1 Minute, 13 Second

Featured Marketing News

Hyundai Scores Miami Dolphins Deal with NFL

Joshua Hughes

April 19, 2016April 19, 2016

The tie-up joins existing Hyundai deals with the Arizona Cardinals, Houston Texans, Minnesota Vikings, and Pittsburgh Steelers. Coming off a successful Super Bowl campaign in its first year as...

Read Time:1 Minute, 33 Second

Branding Featured News Videos

John Hancock Partners with LA Roma Films for Boston

Olivia Pearce

December 3, 2015December 3, 2015

The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon Thirty-one-year Boston Marathon principal sponsor, John...

Read Time:1 Minute, 21 Second

Branding Featured News

Peugeot Serves Britain’s Murray with Sponsorship Deal

Olivia Pearce

November 20, 2015November 20, 2015

A two-year partnership, the deal will support the international tennis athlete in his competition efforts from now until the end of 2017 Peugeot has inked...

Read Time:2 Minute, 37 Second

Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...

Read Time:1 Minute, 32 Second

Branding Featured News

Jacob’s Creek Sets Up To Serve At The US Open

Olivia Pearce

August 14, 2015

Jacob's Creek has entered into a partnership to become the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will...

Read Time:2 Minute, 33 Second

Branding Featured News

Nexen Tire Signs Official Partnership with Manchester City Football Club

Anisha Kapoor

August 7, 2015

Brand hope to accelerate its European market expansion; Will execute various marketing activities by utilising home stadium advertising and players' portrait rights Nexen Tire, a...

Read Time:4 Minute, 6 Second

Featured Industry News

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

Read Time:1 Minute, 39 Second

Branding Featured News

Chelsea Football Club Unveils New Uniform Featuring Yokohama Tyres

Joshua Hughes

July 17, 2015

The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...