Sports Marketing Archives | World Branding Forum

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The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Featured Marketing News Social Media Technology

Goodyear Launches 2016 with Social Media Campaign

Thomas Ng

December 28, 2015December 28, 2015

The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States Goodyear has launched...

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Branding Campaigns Featured News Videos

Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...

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Advertising News

PayPal Kicks Off First Super Bowl Global Push

Joshua Hughes

December 16, 2015December 16, 2015

The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all Global digital commerce juggernaut,...

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Branding Featured Marketing News

Sperry Lands Sponsorship Deal with America’s Cup

Olivia Pearce

December 9, 2015December 9, 2015

The brand is official footwear partner for the 35th installation of the America’s Cup and official footwear supplier for Oracle Team USA Sperry, the creator...

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Branding Campaigns Featured News Videos

WSL Cruises New Wave with Fresh Global Push

Deborah Joy Peter

December 7, 2015December 7, 2015

World Surf League has launched a brand campaign themed, ‘You Can’t Script This’, in support of the Billabong Pipe Masters of 2015 In conjunction with...

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Branding News

MoneyGram Lends Support to Men’s European Championship

Olivia Pearce

December 4, 2015December 4, 2015

It has signed on as sponsor for the European Handball Federation's upcoming Men's European Championship scheduled for January 2016 Global money transfer and payment services...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...