Social Media Archives | World Branding Forum

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The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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News Social Media Technology

Rentrak Switches On Social Media with SponsorHub

Thomas Ng

September 25, 2015September 25, 2015

The brand's acquisition of SponsorHub adds social media measurement to its stable of offerings for added purchasing flexibility by brands Movie and TV measurement brand, Rentrak, has...

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News Social Media Technology

SocialBro Unveils Personality Insights to Enhance Twitter Advertising

Thomas Ng

September 24, 2015

The Twitter marketing solutions provider’s new platform allows advertisers to execute stronger campaigns using better targeting and greater relevance London-based Twitter marketing platform, SocialBro, has rolled out its latest...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Vision Direct Urges Consumers to See the Light with Contacts

Thomas Ng

September 15, 2015September 26, 2015

The brand's rigorous video campaign depicts the benefits of making the shift from spectacles to contact lenses Online contact lens retailer, Vision Direct, has launched...

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Marketing News

Disney’s Minnie Mouse Styles Up with Instagram Debut

Anisha Kapoor

September 9, 2015September 15, 2015

The move is in line with its efforts to amp up the digital presence of its Minnie Mouse brand as an iconic stamp of fashion...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Featured Industry News

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

Thomas Ng

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...