shoes Archives | World Branding Forum

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The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

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Advertising Branding Featured General News

Adidas and Prada Joint Venture on Football Boot Collection

Maheen Fatima

May 25, 2023May 25, 2023

Addidas' high performance and Prada's unique designs combine to yield an exclusive football boot collection. This year, these two sportswear and Italian luxury houses showcase...

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Branding Featured News

Skechers Announces Richard Parker as a Managing Director for UK and Ireland

Maheen Fatima

May 8, 2023

This Wednesday, Skechers announces the 'Richard Paker' promotion to Managing Director. Formerly, Peter Youell held this position for over 18 years. Interestingly, the company bears...

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Branding Featured News Videos

Stuart Weitzman Ushers Women into Spring

Olivia Pearce

January 23, 2019February 17, 2019

Stuart Weitzman has created a push around its spring collection for women, with four iconic ambassadors cast in the four-part ad series. In line with...

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Advertising Featured News

adidas Running Launches PureBOOST GO for City Running

Joshua Hughes

August 15, 2018

adidas Running keeps urban running in mind with latest release After introducing a limited release black and white colourway in early July, adidas Running now...

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Campaigns Featured News

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Olivia Pearce

August 10, 2018

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

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Wolverine’s Product Development More Efficient with Citrix

Thomas Ng

January 10, 2018January 10, 2018

Citrix Technology Reduces 425-day process to 140 days, claims global footwear marketer Working with Citrix and Microsoft, Coretek Services, an IT consulting company, developed a...