Selena Gomez Archives | World Branding Forum

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Selena Gomez, the acclaimed American actress and singer, is considering selling her cosmetics brand, Rare Beauty, potentially valued at $2 billion.

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Advertising Branding Featured General News

15 Celebrity Beauty Brands That Are Worth Buying

Maheen Fatima

August 14, 2023

From Hollywood icons to Bollywood divas, more and more celebrities have ventured into side gigs outside their careers. Over the past two years, these famous...

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Advertising Branding Featured General News

Selena Gomez’s Rare Beauty Blush Hits Booming Revenue of $70M a Year

Maheen Fatima

July 21, 2023

Selena Gomez's Rare Beauty Blush is on pace to triple the brand's net gain in 2023 after its clanging net revenue of $70 million in the previous...

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Advertising Featured Industry News

Here’s What Actually Went Between Selena, Kylie, and Hailey

Maheen Fatima

March 1, 2023March 16, 2023

On February 22, Selena posted a Tiktok video, now-deleted, showing her laminated eyebrows. The video highlights that Selena eyebrow lamination had gone wrong. She...

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Featured Marketing News

Selena Gomez launches her first beauty line, Rare Beauty

Olivia Pearce

September 1, 2020

Selena Gomez's beauty brand will donate one per cent of all product sales toward the Rare Impact Fund to support mental health services Rare Beauty,...

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Campaigns Featured News

Coach Introduces Second Creative Collaboration with Selena Gomez

Olivia Pearce

August 10, 2018

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

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Campaigns Featured News

Coach Launches Its Autumn 2018 Global Advertising Campaign

Olivia Pearce

July 3, 2018

Selena Gomez returns for her third campaign for Coach Coach has announced the launch of its global advertising campaign for the Autumn 2018 collection with...

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Industry Marketing

Brand Programming Studios Nominated in the Webby Awards

Anisha Kapoor

April 13, 2018May 8, 2018

Nominees for Webby Awards Include Oprah Winfrey, Selena Gomez, Apple, BBC Worldwide, and More Brand Programming Studios (BP Studios) has been nominated for best film...

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Campaigns Featured News

Selena Gomez Stars In Coach Spring 2018 Campaign

Olivia Pearce

January 4, 2018

The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand's Optimism Coach announced the launch of Selena Gomez's...

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Advertising Campaigns Featured Marketing News Public Relations

Selena Gomez Shines as Pantene’s Newest Ambassador; Strong Is Beautiful” Campaign will Debut August 2015

Joshua Hughes

June 16, 2015July 4, 2023

World-Wide Multi-Platinum-Selling Singer and Actress Named New Face of Iconic Hair Care Brand. Actress, recording artist and trendsetter Selena Gomez knows a thing or two...