Sainsbury's Archives | World Branding Forum

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Sainsbury's Clothing is revolutionizing the fashion world with the imminent launch of its online fashion marketplace. Ultimately, it capitalizes on its massive web presence. The...

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Featured General News

Sainsbury’s plan to boost pay

Olivia Pearce

January 10, 2022January 10, 2022

Sainsbury’s will increase its basic rate from £9.50 to £10 an hour for staff across its supermarkets and Argos stores from 6 March. Sainsbury's boss...

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Advertising Campaigns Featured News

Sainsbury’s reminds people that Christmas dishes are gestures of love

Eliza Jane

November 17, 2020November 17, 2020

Sainsbury's films aim to unite feelings of loss, longing and love, and bring them together with a sense of hopefulness, sharing the message that, no...

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Industry News

John Lewis Partnership appoints James Bailey as Executive Director

Anisha Kapoor

April 29, 2020

The John Lewis Partnership has appointed James Bailey as its new Executive Director, Waitrose. He joins from Sainsbury’s where he was Buying Director for Grocery...

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Advertising

Nicholas the Sweep star of Sainsbury’s Christmas ad

Joshua Hughes

November 12, 2019

Sainsbury's will be launching their Christmas ad this evening featuring Nicholas the Sweep in a Dickensian style setting, celebrating it’s 150 year history. The advert...

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Advertising Industry

WPP appoints John Rogers as Chief Financial Officer

Anisha Kapoor

October 3, 2019

WPP has announced the appointment of John Rogers as Chief Financial Officer. John is currently Chief Executive Officer of Sainsbury’s Argos, where he has overseen...

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Branding

Sainsbury’s Nectar gets a brand refresh

Olivia Pearce

October 2, 2019

Nectar by Sainsbury’s has been given a brand refresh with a new app and website being launched. Following successful trials for their loyalty card scheme...

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Industry Marketing

Wunderman Appoints James Sanderson as Lead of Wunderman Inside

Anisha Kapoor

March 21, 2018May 8, 2018

Wunderman Inside to be Onsite Agency Operating Model Wunderman, a leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency...

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Featured Marketing News

Sainsbury’s Introduces Pulled Jackfruit- a UK Supermarket First

Anisha Kapoor

January 3, 2018January 3, 2018

This January sees the launch of seven exciting new plant-based products from Sainsbury’s, providing innovative solutions for meat-free mealtimes A UK supermarket first, the new...

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Campaigns Featured News

Sainsbury’s Celebrates ‘Every Bit of Christmas’ in this Year’s Christmas Campaign

Olivia Pearce

December 14, 2017December 15, 2017

2017 Christmas Campaign Highlights Sainsbury’s Year-Round 'Living Well' Campaign Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...