Retail Archives | World Branding Forum

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Marciano has created a holiday campaign that features a photography series curated for lifestyle and fashion magazines and its retail stores. Marciano, a key portfolio...

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Featured Marketing News

Contadina Honours 100 Years of Roma Heritage

Deborah Joy Peter

October 22, 2018October 22, 2018

Canned tomatoes brand, Contadina, has partnered with Cherry Bombe and Hedley & Bennett to bring a commemorative occasion to life. A tribute to its heritage,...

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Featured Marketing News

Green Giant Fresh Ties Up with Amanda Lemein

Anisha Kapoor

October 22, 2018October 22, 2018

Green Giant Fresh has introduced a new line featuring meal bowls with a vegetable base and a partnership with food expert, Amanda Lemein. Green Giant...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Branding Featured News Videos

Chili’s Keeps Halloween Brief with Cheeky Boxers

Olivia Pearce

October 12, 2018October 12, 2018

Chili’s has launched a limited-edition Halloween costume set featuring a pair of boxers and cardboard cell phone prop now available online. Riding on the virality...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Advertising Featured News Videos

Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Branding Featured News Videos

JustFab Boots Up with Jessie James Decker

Olivia Pearce

October 1, 2018October 1, 2018

JustFab had picked Jessie James Decker to drive engagement around its fall collection featuring versatile styles and designs. JustFab has entered into a fall collaboration with...

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Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

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Featured Marketing News

Starbucks to Open Its First US Signing Store in Washington, DC

Nathaniel Mark

July 20, 2018

Starbucks drew inspiration from its first-ever Signing Store which opened in Malaysia in 2016 Starbucks will open its first Signing Store in the US in...

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Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...