Retail Archives | World Branding Forum

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Skullcandy has created its first true wireless earbud offering. Dubbed Push, the model offers listeners an untethered audio experience. Lifestyle audio brand, Skullcandy, has launched...

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Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

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Featured Marketing News

Philip Stein Tees Off with Golf’s Paige Spiranac

Anisha Kapoor

December 13, 2018December 13, 2018

Wearables label, Philip Stein, has named golfing great, Paige Spiranac, ambassador of the brand to share its message and product benefits. Philip Stein has forged...

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Featured Marketing News

ToysRUs Canada Adds Wonder with Addo Play

Anisha Kapoor

December 12, 2018December 12, 2018

ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections. ToysRUs Canada has inked...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Featured Marketing News

Gillette Venus Sharpens Edge with Remi Cruz

Deborah Joy Peter

December 7, 2018March 16, 2023

Gillette Venus is collaborating with beauty and lifestyle YouTube star, Remi Cruz, to release the brand's first ever limited-edition razor. Gillette Venus, in partnership with beauty...

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Nintendo Adds Joker to Super Smash Bros Cast

Thomas Ng

December 7, 2018December 7, 2018

The Joker character from the famed Persona 5 game has joined Super Smash Bros Ultimate for Nintendo Switch as a playable DLC fighter. Nintendo has...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Branding Featured News

Moritz Grossmann Unveils Anniversary Collection

Olivia Pearce

November 27, 2018November 27, 2018

To showcase the release of its new 24-piece watch collection, Moritz Grossmann has created an interactive advent for its holiday auction. Moritz Grossmann will release twenty-four...

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Featured Marketing News

Krispy Kreme Rings in the Holiday Season

Deborah Joy Peter

November 26, 2018November 27, 2018

Krispy Kreme has launched a limited-edition doughnut selection and classic seasonal beverage in time for the holiday season. Krispy Kreme has announced the return of...

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Branding Featured News Videos

Yankee and Gwen Stefani Brighten the Season

Olivia Pearce

November 22, 2018November 22, 2018

Yankee Candle has partnered with recording artiste, Gwen Stefani, to inspire holiday excitement and introduce fans to #TheGwenCandle. Yankee Candle has teamed up with Gwen...