Retail Archives | World Branding Forum

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Interac cardholders from BMO, Scotiabank, and TD can access Apple Pay on supported devices to make private contactless transactions. Interac, Canada's domestic debit network, has welcomed the...

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Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Branding Campaigns Featured News

Massimo Dutti Extends Footprint to New Delhi

Deborah Joy Peter

May 13, 2016May 13, 2016

The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more. Massimo Dutti has...

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Branding Featured News

H&M Poised for Summer Debut with #HMPUERTORICO

Deborah Joy Peter

May 10, 2016May 10, 2016

The #HMPUERTORICO milestone by H&M marks the expansion of the brand’s reach into the aforementioned Caribbean-based market. H&M has unveiled the debut date for its...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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Nobis Awards Public Relations Account to 5WPR

Anisha Kapoor

January 19, 2016January 19, 2016

The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...

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Branding Design News

Abercrombie & Fitch Sells Fashion Sense to Dubai

Anisha Kapoor

December 21, 2015December 21, 2015

Opening on 26 December 2015, the store’s UAE premiere is pursuant to a joint venture between the brand and Majid Al Futtaim Fashion Abercrombie &...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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Featured Marketing News

Tommy Hilfiger Turns Virtual into Retail Reality

Anisha Kapoor

October 20, 2015October 20, 2015

The platform will allow consumers to catch the 2015 Fall Hilfiger Collection runway show in three-dimensional 360-degree virtual reality Tommy Hilfiger is set to introduce a virtual reality...

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Branding Featured News

Macy’s Tailors Masculine Charm with OppoSuits Debut

Deborah Joy Peter

October 15, 2015October 15, 2015

The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

Thomas Ng

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...