Recycling Archives | World Branding Forum

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Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Branding Featured General News

Samsung UK and Currys Team Up for Recycling Initiative

Maheen Fatima

July 18, 2023

Samsung UK has partnered with Currys to offer discounts for trading-in unwanted tech. With the new Cash for Trash scheme, consumers can get a £5 voucher for...

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Advertising Technology

Mark Ronson and Madlib team up with Coca-Cola

Joshua Hughes

December 14, 2022

Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign. The campaign aims...

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Campaigns Featured General News

Medalla Light Works To Rebuild Coral Reefs

WBF

April 22, 2022

With the climate crisis causing an increase in natural disasters across the globe, Medalla Light brewery is decidedly taking action in defence of the planet’s...

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Campaigns Featured News

Taco Bell partners TerraCycle to recycle hot sauce packets

Joshua Hughes

April 20, 2021April 20, 2021

The initiative is a first in the quick service restaurant industry and will give new life to the currently single-use hot sauce packets as Taco...

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Campaigns Featured News

Teva launches TevaForever recycling programme with TerraCycle

Olivia Pearce

April 7, 2021

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...

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Branding Featured News

Magnum launches new tubs made with recycled plastic

Olivia Pearce

August 13, 2020

Unilever's goal is that, by 2025, all Magnum tubs will be made with recycled plastic Last year, Magnum was the first ice cream brand to...

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Campaigns Featured News

Don’t trash your Domino’s pizza boxes! Here’s how to recycle them

Eliza Jane

July 20, 2020

Domino's, one of the largest pizza companies in the world based on global retail sales, wants to see customers recycle their pizza boxes. Today, the...

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Campaigns Featured News

Global Recycling Day – Your brand’s role in creating a circular economy

Olivia Pearce

March 18, 2020

With Global Recycling Day on 18 March, Robert Lockyer, CEO and Founder of luxury packaging provider Delta Global, argues that brands stuck between the rock...

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General

Lavazza to release compostable coffee pods

Anisha Kapoor

November 4, 2019

Lavazza, the Italian owned coffee company, have announced they will replace all their entire range of home coffee pods with compostable ones by the end...

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Branding Campaigns News

John Lewis sets up beauty recycling scheme

Anisha Kapoor

June 18, 2019June 18, 2019

John Lewis has teamed up with TerraCycle to introduce a recycling scheme for their beauty products, BeautyCycle. In a bid to tackle the problem of...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...