Procter & Gamble Archives | World Branding Forum

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The Safeguard initiative celebrates Global Handwashing Day with the release of fun and educational curriculum through the market leading-learning management system for schools Procter &...

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Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

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Procter & Gamble announces its first voice-integrated toothbrush

Thomas Ng

August 11, 2020

The Procter & Gamble Oral-B toothbrush was designed together with Amazon Alexa The truly connected bathroom has become a reality, thanks to Oral-B, the industry...

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Campaigns Featured News

Gillette Venus launches its ‘Skinclusive Summer Line’ on Animal Crossing

Eliza Jane

August 6, 2020

The Skinclusive Summer Line by Gillette Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the...

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Branding Featured News

Procter & Gamble announces a new commitment to be carbon neutral

Olivia Pearce

July 24, 2020

Procter & Gamble goes beyond its existing Science Based Target of reducing greenhouse gas emissions by 50% by additionally advancing a portfolio of natural climate...

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Branding Campaigns Featured News

Tampax partners Amy Schumer to educate people on tampons

Eliza Jane

July 9, 2020July 9, 2020

Tampax 2020 Period Education Survey revealed there is a significant knowledge gap when it comes to periods and tampons Health education entered schools in the...

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Campaigns Featured News

Procter & Gamble commemorates Pride Month with Grey New York

Olivia Pearce

June 22, 2020

Grey New York creates "The Pause" with Procter & Gamble to encourage people to #LeadWithLove Procter & Gamble, an American multinational consumer goods corporation, once...

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Advertising Featured News

Bounty and Twitch prepare gaming battle stations for messy moves

Joshua Hughes

June 15, 2020June 15, 2020

Twitch streamers join forces with Bounty, the quicker picker-upper because messes aren’t limited to the kitchen Bounty partners Twitch for every gamer out there. Every...

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Campaigns Featured News

P&G teams up with TikTok It Girl for the Distance Dance campaign

Eliza Jane

April 8, 2020

The P&G campaign is set to help organisations who are serving the populations affected by the coronavirus pandemic Procter & Gamble (P&G), an American multinational...

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Campaigns Featured News

Secret Deodorant partners Serena Williams in gender equality campaign

Olivia Pearce

February 13, 2020

Secret pledges additional US$1 million in support of equality programmes for women and girls At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a...

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Advertising Industry

Publicis•Poke hires new Head of Integrated Planning in series of hires

Anisha Kapoor

October 17, 2019

Publicis•Poke has just made a series of recent hires and promotions after being restructured in June this year. Alexandra Mimoun has been hired to be...

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Advertising Featured News

Coach Harbaugh hires assistant just for his pants in new Downy campaign

Joshua Hughes

September 25, 2019

Downy Wrinkle Guard product launch from Woven keeps college football’s most famous khakis wrinkle-free In a new Downy campaign promoting Downy Wrinkle Guard, Coach Jim...