Procter & Gamble Archives | World Branding Forum

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MDC Partners: Napier responsible for leading multi-agency integrations and innovations for network clients MDC Partners Inc announced that it has hired Nate Napier as Managing...

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Pantene launches Power of Grey campaign

Joshua Hughes

July 29, 2019July 29, 2019

Pantene, owned by Procter & Gamble (P&G) have launched a new campaign, Power of Grey, to encourage people to embrace grey hair. The new campaign...

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Advertising Branding Campaigns Featured News Videos

P&G launches new ad ‘The Look’

Joshua Hughes

June 27, 2019June 27, 2019

Following on from the success of last year’s film ‘The Talk’, P&G (Procter & Gamble) have launched ‘The Look’, another film addressing racial issues in...

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Branding Featured News

Procter & Gamble Grows with Walker & Company

Olivia Pearce

December 14, 2018December 14, 2018

Procter & Gamble has extended its beauty portfolio to include Walker & Company in order to grow its offerings crafted for consumers of colour. Procter &...

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Branding Featured News

Tide Reshapes E-commerce Wave with Eco-Box

Olivia Pearce

November 12, 2018November 12, 2018

Tide, the first Procter & Gamble brand to debut such an offering, has created Eco-Box to simplify e-commerce and reduce shipping footprint. Tide has re-imagined...

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Campaigns Featured News

Always Wants to Help #EndPeriodPoverty and Keep Girls in School

Olivia Pearce

August 7, 2018

Always raises awareness of the issue and aims to donate over 1.5 million period products to Canadian girls in need The most recent Always Confidence...

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Campaigns Featured News

Dawn Commemorates 40 Years of Helping Save Wildlife

Olivia Pearce

July 23, 2018

Kate Mara partners with Dawn to celebrate the brand’s legacy of helping save more than 75,000 birds and marine animals affected by oil spills and...

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Advertising Industry

Omnicom Wins Holding Company of the Year at the 2018 Cannes Film Festival

Anisha Kapoor

June 26, 2018

Omnicom wins more Grand Prix Awards than any other Holding Company At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognised for their...

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Advertising Industry

Publicis Groupe Clients Champion Creativity in Cannes by Funding Entries

Anisha Kapoor

June 25, 2018

Publicis Groupe Client funding of Cannes Lions entries ensured great work was able to be judged and awarded 2018 has been a year of difference...

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Advertising Featured News

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

Joshua Hughes

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Campaigns Industry

WARC Awards 2018 Announces Effective Use of Brand Purpose Winners

Anisha Kapoor

May 30, 2018

AMV BBDO wins Grand Prix WARC Award for Libresse/Bodyform campaign #bloodnormal A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the...