Personal Care Archives | World Branding Forum

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PopSockets latest collaboration features the all-natural Burt's Bees lip balm combined with the classic functionality of a PopGrip PopSockets, maker of expandable phone grips and...

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Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Colgate Stars Luke Wilson in Total SF Push

Olivia Pearce

February 1, 2019February 1, 2019

Colgate will unveil its new and improved Total SF toothpaste offering during Sunday’s championship game with a 30-second commercial. Colgate has kicked off the campaign...

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Secret Exposes Wage Gap Women Sweat Over

Olivia Pearce

November 20, 2018November 20, 2018

Secret has created a campaign which features a cast of advocates that addresses the $513 billion in lost wages affecting women every year. Deodorant brand, Secret, has...

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Himalaya Drives Brand Promise with Ad Push

Joshua Hughes

November 12, 2018November 12, 2018

Created by Chapter Five, Himalaya has released its a brand campaign to solidify its position as a leader in herbal personal care products. Personal care...

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Baylis & Harding Bubble Wraps Walgreens Deal

Deborah Joy Peter

November 7, 2018November 7, 2018

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

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Bath & Body Works Is Smelling Like Christmas

Anisha Kapoor

October 30, 2018October 30, 2018

Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances. American speciality retailer, Bath...

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Gillette Venus Rewrites the Rules on Great Skin

Olivia Pearce

October 16, 2018October 17, 2018

Gillette Venus is reshaping its view on feminine beauty with the start of My Skin, My Way. The movement celebrates woman and their stories. With...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

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AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...