Partnerships Archives | World Branding Forum

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Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

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Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...

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Advertising Featured News

Domino’s Renews Relationship with CP+B in America

Joshua Hughes

August 21, 2017August 23, 2017

After a 10-year collaboration, Domino's has renewed its partnership with incumbent, CP+B, with the new deal set to last until 2020’s end. Domino's has extended...

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Google Launches Android Oreo Operating System

Thomas Ng

August 21, 2017August 24, 2017

Google has named its new operating system after a favourite cookie. The Android Oreo tie-up has also welcomed a collaborative superhero. Google has named the...

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Design Featured News

Cole Haan and Jeff Staple Elevate ZERØGRAND Stitchlite

Thomas Ng

August 10, 2017August 10, 2017

Cole Haan and street culture icon, Jeff Staple, have collaborated to launch the new 2.ZERØGRAND Stitchlite x Staple Design sneaker. Global lifestyle retailer, Cole Haan,...

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Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

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Branding Featured News

Chrysler and Kango Ride on Pacifica Hybrid Partnership

Olivia Pearce

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...

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Featured Marketing News

Royal Canin and Carrie Ann Inaba Do #Cat2VetDay

Deborah Joy Peter

August 4, 2017August 4, 2017

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...

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Branding Featured News Videos

Procter & Gamble Ups Safety with Child-Guard Tubs

Olivia Pearce

August 3, 2017August 4, 2017

Procter & Gamble has increased safety around its Tide Pods and Gain Flings offerings to reduce accidents related to its liquid laundry pacs. Procter &...

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Advertising Featured News Videos

Hoka One One Ups Game with Karl ‘Speedgoat’ Meltzer

Joshua Hughes

August 1, 2017August 1, 2017

Hoka One One partnered with Karl Meltzer to launch the Speedgoat 2 and roll out its latest film which documents the pro runner’s career. Hoka...

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Featured Industry Marketing News

Gain Theory Enters into Partnership with EffWorks

Anisha Kapoor

July 28, 2017August 1, 2017

Gain Theory has inked a multi-country partnership with EffWorks, an initiative that champions accountability and effectiveness in marketing. Global marketing effectiveness consultancy, Gain Theory...