Partnerships Archives | World Branding Forum

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The brand is official footwear partner for the 35th installation of the America’s Cup and official footwear supplier for Oracle Team USA Sperry, the creator...

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Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

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Branding Campaigns Featured News Videos

Degree Expands Partnership Angle with Basketball’s Curry

Olivia Pearce

December 8, 2015December 8, 2015

The athlete will continue to play a leading role in the brand’s marketing campaigns to showcase its upcoming products and innovations Unilever’s Degree Deodorant has...

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Branding News

MoneyGram Lends Support to Men’s European Championship

Olivia Pearce

December 4, 2015December 4, 2015

It has signed on as sponsor for the European Handball Federation's upcoming Men's European Championship scheduled for January 2016 Global money transfer and payment services...

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Branding Design News

Coca-Cola Takes Another Fashionable Sip with Wildfox

Olivia Pearce

November 25, 2015November 25, 2015

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag Coca-Cola recently launched a new clothing collection...

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Branding Design Featured News

M&S Partners with Ecobuild for Big Innovation Pitch

Olivia Pearce

November 19, 2015November 19, 2015

Open to UK brands operating in the sustainable built environment market, the focus of the pitch is innovations across the design, energy, and construction sectors Marks...

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Branding Featured News

Cachet Sails to Mexico on Maiden Global Voyage

Anisha Kapoor

November 17, 2015November 17, 2015

The fully integrated resort furthers the brand's mission to offer innovative designs, personalised service, and local experiences Cachet Hotel Group is set to debut its...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

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Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Branding Campaigns Featured News Videos

Nespresso Directs Clooney’s Role as US Brand Ambassador

Olivia Pearce

October 30, 2015October 30, 2015

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...