M&M’s Activates Rainy Day with X-Men Partnership
The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....
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#SayItWithPepsi Sees Elevation with New Collaborations
The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships. Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out...
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Lions Health Partners with RB to Tackle Air Pollution
The Lions Health Innovation Hack will gather entrepreneurial minds to pioneer innovations that protect children from the effects of pollution. Lions Health has signed on...
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Billabong Activates Immersive Side with Mood Media
With its new musical and scent-based solution, Billabong invites guests to re-discover its stylish clothing range and sports equipment. Surf clothes and equipment juggernaut, Billabong,...
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Kohl’s Partners with Reed Krakoff for Premium Debut
Marrying fashion with function, the REED launch marks Kohl's first limited-edition line featuring handbags alongside spring apparel. Kohl’s strategic partnership with premium designer, Reed Krakoff, has...
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Old Spice Teams Up with Tough Mudder as Partner
The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...
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Nissan Ups UEFA Game for Latin America
Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...
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Estée Lauder Inks Global Deal with Victoria Beckham
The line launches in September at select retailers worldwide, Victoria Beckham stores, online, and via the Estée Lauder website. Estée Lauder has entered into a partnership...
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Paramount Pictures Takes Ghost in the Shell to NZ
Paramount Pictures and DreamWorks Pictures have inked a deal with the New Zealand Film Commission and Tourism New Zealand. Paramount Pictures and DreamWorks Pictures have...
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Hyundai Signs On with North Freeway for Genesis
North Freeway Hyundai will sell and service the Genesis brand and its luxury vehicles, including the newly unveiled G90 and G80 variants. Hyundai Motor America...
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Montblanc Clocks in with Hugh Jackman for North America
The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events. Montblanc has unveiled its international ambassadorship programme...
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Rimmel London Names Delevingne Ambassador
The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...