Partnerships Archives | World Branding Forum

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Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

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Reebok Elevates Fitness Instructors with #TrainerTribute

Olivia Pearce

June 9, 2016July 5, 2016

Continuing throughout 2016, the worldwide series by Reebok highlights multiple fitness disciplines including CrossFit and Studio. Reebok has launched a worldwide content series to celebrate...

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Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Edelman and UEG Partner for Global Starling Premiere

Deborah Joy Peter

June 9, 2016July 5, 2016

Starling will have teams from Edelman and United Entertainment Group in key offices across the US, Asia Pacific, and Europe. Edelman has partnered with United Entertainment Group to launch...

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Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

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Papa John’s Calls the Ghostbusters for Film Partnership

Joshua Hughes

June 8, 2016June 8, 2016

A marketing campaign which entails a TV spot featuring an iconic Ghostbusters character will launch in tandem with the collaboration. Papa John’s, the official pizza sponsor...

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OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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Uber Launches Summer Promotion with Travel Partnership

Joshua Hughes

May 31, 2016May 31, 2016

The promotion allows customers subscribed to Book. Stay. Go. the opportunity to book a hotel and receive $16 worth of Uber credit. Uber and Book....

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Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...

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#LoveScotch by USL-Diageo Drinks to Bangalore Revelry

Joshua Hughes

May 25, 2016May 25, 2016

#LoveScotch celebrates Scotch as the world’s finest whisky, with 95 million cases sold in 256 countries. LiveInStyle.com is the campaign’s digital partner. India’s Scotch-Whisky company, USL-Diageo...

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Heineken Named Official Beer for International Champions Cup

Anisha Kapoor

May 25, 2016May 25, 2016

The Heineken partnership also includes deals with Relevant Sports and ESPN around retail promotions and ICC match broadcasts. Heineken has signed on as presenting sponsor...

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Zappos.com Stirs Emotions with #ImNotABox

Olivia Pearce

May 23, 2016May 23, 2016

The brand engaged Variable to create Box Home—a short film that captures the emotion and sentiment of the #ImNotABox movement. Zappos.com is uniting its customer service...