Partnerships Archives | World Branding Forum

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Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...

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Branding Campaigns Featured News Videos

Duracell Powers Stay Connected with Jann Arden Partnership

Deborah Joy Peter

May 20, 2016May 20, 2016

The Duracell campaign features a spot encouraging those suffering from hearing impairment to stay connected with their loved ones. Duracell has launched an emotionally-inspiring initiative...

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Branding Featured News

Ryan Seacrest Distinction Rio Makes Macy’s Summer

Olivia Pearce

May 20, 2016May 20, 2016

The exclusive Ryan Seacrest assortment inspired by the Rio Games features sportswear and accessories which express a casual vibe. Macy’s is collaborating with television and...

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Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

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Branding Campaigns Featured News

Biotherm Homme Bends It with David Beckham

Olivia Pearce

May 9, 2016May 9, 2016

The Biotherm Homme and David Beckham tie-up will see the launch of a men's grooming line and the athlete feature as global ambassador. Biotherm Homme, under the...

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Featured Industry News

Aeroflot Partnership Inked with Avis Takes Flight

Thomas Ng

May 9, 2016May 9, 2016

All Aeroflot Bonus members who rent with Avis from 4 May will be awarded 6,000 air miles, depending on length of service. Aeroflot and Avis...

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Featured Marketing News

The ARMOURY At Champs Sports Heads to Texas

Deborah Joy Peter

May 6, 2016May 6, 2016

The ARMOURY At Champs Sports serves as a one-stop shop for brand enthusiasts and features the latest apparel and accessories. Under Armour has teamed up with Champs...

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Branding Featured News

Saks Fifth Avenue Expands Collection with EB Florals

Olivia Pearce

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...

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News Public Relations

Weber Shandwick Names EVP of Global Partnerships

Anisha Kapoor

May 5, 2016June 16, 2016

The new hire will lead Weber Shandwick efforts involving educational institutions to advance their missions and reputation in the market. Weber Shandwick has welcomed Drew...