Online Archives | World Branding Forum

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Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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Campaigns Featured News Videos

L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

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Branding Featured News Videos

Gillette Venus Rewrites the Rules on Great Skin

Olivia Pearce

October 16, 2018October 17, 2018

Gillette Venus is reshaping its view on feminine beauty with the start of My Skin, My Way. The movement celebrates woman and their stories. With...

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Campaigns Featured News Videos

Degree Adds Sense to Motion with DanceOn

Deborah Joy Peter

October 15, 2018October 15, 2018

Degree has teamed up with dance entertainment network, DanceOn, for a campaign starring Alison Stroming, Nicole Kirkland, and others. Unilever deodorant brand, Degree, has joined...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Advertising Industry

Aeon Ads Brings AI to Marketing

Anisha Kapoor

January 3, 2018January 3, 2018

The machine learning by Aeon Ads aims at handling all of the customer's content marketing efforts to make their website more visible to users Aeon...

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Advertising Industry

Pandora Launches Video Plus for All Advertisers

Joshua Hughes

September 20, 2017

New Ad Product Unlocks Valuable Features for Listeners and Delivers Authentic Attention to Brands Pandora has announced that Video Plus is now available to all...

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Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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Featured Marketing News

Nutiva Adds Flavour with Two Fresh Releases

Deborah Joy Peter

August 3, 2017August 4, 2017

Nutiva has expanded its Organic Liquid Coconut Oils range with the introduction of two new additions that go on sale this month. Nutiva has...

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Advertising Featured News

Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Campaigns Featured News Social Media

L’Oréal Paris Reads Lips with Latest Colour Riche Launch

Thomas Ng

July 26, 2017July 26, 2017

L'Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words. L'Oréal Paris will release its new Colour...