NBA Archives | World Branding Forum

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Apple Earns Top Spot on Fast Company MIC Ranks with 28 First-Time Honourees Fast Company, a progressive business media brand, with a unique editorial focus on...

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MTN DEW KICKSTART Selects Kevin Hart as New Face of Brand Campaign

Olivia Pearce

February 19, 2018

Mountain Dew Fans Given Shot to Sit Courtside with Kevin Hart at NBA Playoffs Mountain Dew announced that actor and comedian, Kevin Hart, will become the...

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Branding Featured News

Intel and Turner Sports Bring Virtual Reality to NBA Fans with Partnership

Olivia Pearce

November 8, 2017

Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star...

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Featured Marketing News Videos

NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Branding Campaigns Featured News Videos

Foot Locker Launches Draft Push Starring Ben Simmons

Olivia Pearce

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

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Branding Campaigns Featured News Videos

#AkronBorn Campaign Celebrates Goodyear’s Birthplace

Olivia Pearce

June 3, 2016July 6, 2016

In line with the push, Goodyear will honour babies born in the area’s hospitals during the NBA Finals with #AkronBorn care packages. With its latest...

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Featured Marketing News

Sacramento Kings Scores Slam-dunk with New Identity

Anisha Kapoor

April 27, 2016April 27, 2016

The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Advertising Campaigns Featured News Videos

Kids Foot Locker Plays with the Big Boys

Joshua Hughes

November 19, 2015November 19, 2015

Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry Kids Foot Locker has rolled...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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Campaigns Featured News Videos

New Foot Locker & Adidas Originals Ad Stars Damian Lillard, Jimmy Kimmel & Andrew Wiggins

Joshua Hughes

July 30, 2015

New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...