New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled “The Bobby Butter Story”, a new spot featuring NBA stars Damian Lillard and Andrew Wiggins, alongside late-night host and comedian, Jimmy Kimmel.
Launching as part of Foot Locker’s “Fresh Start” back-to-school campaign, the ad features the adidas Originals ZX Flux Prism Sole and Red Galaxy models.
The spot centres around Lillard, the 2012-13 Kia NBA Rookie of the Year, advising Wiggins, the 2014-15 Kia NBA Rookie of the Year, to make sure he doesn’t let early success make him complacent. Lillard agrees that Wiggins’ new adidas gear from Foot Locker is a good start to staying fresh, because no one wants to end up like legendary street baller “Bobby Butter,” played by Kimmel.
“I’ve been in a few Foot Locker spots now and they keep getting more fun each time,” said Lillard. “It was awesome getting to do this one and I’m excited to see what the fans think.”
Kimmel joked that playing Bobby Butter allowed him to showcase both his basketball skills and sick street style, adding, “I’ve been wearing adidas since the ’80s when I was one of the founding members of Run DMC.”
“Kicking off the back-to-school season with two young NBA talents – Lillard and Wiggins – is a perfect way to feature the hot new adidas Originals gear hitting Foot Locker stores,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Tying in Jimmy Kimmel makes the spot even more fun, as we continue to push the comedic expectations of our ‘Approved’ campaign.”
The spot was created by worldwide agency BBDO.
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