NBA Archives | World Branding Forum

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Hennessy shines a light on communities that are moving the culture forward Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...

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Toyota announces its partnership with 23XI Racing

Joshua Hughes

October 30, 2020

The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Campaigns Featured News

Dove Men+Care partners the NBPA on Commit to C.A.R.E Now Initiative

Eliza Jane

September 15, 2020

Dove Men+Care's "Care About Racial Equity" Now works to ensure Black men are respected, supported and protected in society Inspired by actions taken by the...

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Industry News Press Release

AKQA promotes Johnny Budden to Executive Creative Director

Anisha Kapoor

March 19, 2020March 19, 2020

Johnny Budden has been promoted to Executive Creative Director of London and Sweden studios at AKQA Having spent nearly a decade with digital agency, AKQA,...

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Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

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Branding Featured News Videos

NBA Playmakers Premieres on YouTube

Olivia Pearce

December 6, 2018December 7, 2018

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...

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Advertising Featured News Videos

Vivint Scores NBA Duo for Letters to Utah

Joshua Hughes

October 24, 2018October 24, 2018

Vivint Smart Home has kicked off its NBA partnership with a campaign starring Utah Jazz players, Donovan Mitchell and Rudy Gobert. Smart home company, Vivint, has...

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Featured Marketing News Videos

Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Campaigns Featured News

NBA’s Jeremy Lin Fights Bullying Through “You’ve Got the Power” Campaign

Olivia Pearce

June 20, 2018

The pro basketball player Jeremy Lin partners with DoSomething.org to kickstart an anti-bullying movement that is for students, by students Jeremy Lin has spent his...

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Campaigns Featured News

ExxonMobil Partners with Five-Time NBA All-Star Anthony Davis

Olivia Pearce

April 4, 2018May 8, 2018

Multi-Year Marketing Partnership with ExxonMobil Begins with Davis as the Hero of the New Mobil 1 Annual Protection Motor Oil Ad Campaign ExxonMobil and NBA...