Mondelēz International Archives | World Branding Forum

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A little goes a long way, as proven in the latest campaign by Cadbury and the global agency of record, VCCP. The confectionery brand continues...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...

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Branding Marketing News

OREO and Super Mario Release Limited-Edition Collaboration

Ashley Ooi

July 4, 2023

Mondelēz’s global snack brand, OREO, has dropped a limited-edition collection of Super Mario Oreos that are as tasty as they look. Combining everyone’s favourite cookie...

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Campaigns Featured News

Trident Gum unveils campaign for those teeth-clenching moments

Olivia Pearce

February 6, 2020

Trident Gum taps into life's everyday annoyances to deliver a fresh perspective on how to "chew through" them Trident Gum has unveiled their latest campaign,...

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Advertising Industry

Cannes Lions launches new projects to support young creatives

Joshua Hughes

April 13, 2017April 13, 2017

2017 Masters of Creativity client brief revealed The Cannes Lions International Festival of Creativity had made public the new initiatives in 2017 to support young creatives to...