Mastercard Archives | World Branding Forum

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Taking a progressive step towards sustainability, Mastercard has announced a global initiative to start recycling credit and debit cards. The programme will see numerous cards...

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Mastercard and Dubai Launch Digital City Partnership

Ashley Ooi

June 26, 2023

Global payment leader Mastercard has collaborated with Dubai's Department of Economy and Tourism (DET) to launch a Digital City Partnership. It complements the emirate’s Dubai...

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IHG Hotels & Resorts thanks essential workers with surprise trips

Olivia Pearce

November 11, 2020November 11, 2020

IHG worked with corporate partner Mastercard to give back to those who looked after their communities during the COVID-19 pandemic Since the coronavirus was declared...

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Campaigns Featured News

Citi Launches “True Name” Feature with Mastercard Across the US

Olivia Pearce

October 20, 2020

"True Name" is part of Citi's ongoing commitment to help create an equitable and inclusive culture Citi is proud to unveil the bank’s latest step...

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Branding Campaigns Featured News

UK Government partners brands for its latest ad campaign

Olivia Pearce

July 6, 2020

The UK government partners brands including Boots, BT, O2 and Vodafone for ‘Enjoy summer safely’ campaign The UK government has partnered a slew of major...

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Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

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Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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Campaigns Featured News Videos

Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

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MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

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Branding Industry Marketing News

London Retains Crown in 2015 MasterCard Global Destinations Cities Index

Anisha Kapoor

June 3, 2015July 4, 2023

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

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Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...