Marketing Archives | World Branding Forum

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The promotion features discounts beginning with flights originating in Heathrow and Gatwick, and includes new overseas routes British Airways has launched its ‘World Sale’ marketing...

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Advertising Marketing News

Publicis Flexes Healthcare Muscle with PDI Acquisition

Joshua Hughes

December 25, 2015December 25, 2015

The takeover increases the breadth and capabilities of the firm’s existing biomedical commercialisation and marketing services Publicis Healthcare, under Publicis Groupe, has added to its...

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Industry Marketing News

Geometry Expands Mexican Footprint with Cacto Takeover

Thomas Ng

December 24, 2015December 24, 2015

The newly-acquired firm specialises in CRM programmes for multinationals across the automotive and pharmaceutical categories Brand activation agency, Geometry Global, has secured Cacto Arte e...

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Campaigns Featured Marketing News

Crystal Cruises Big Wave with All Exclusive Roll-out

Deborah Joy Peter

December 23, 2015December 23, 2015

In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet Crystal Cruises has...

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Campaigns Featured Marketing News Videos

UPS Canada Grants Mum’s Wish with Special Delivery

Anisha Kapoor

December 23, 2015December 23, 2015

The overall campaign is an invitation for the public to share their desires with the courier giant using the hashtag #WishesDelivered UPS Canada has premiered...

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Advertising Marketing News Technology

Sudler & Hennessey Acquires London’s System Analytic

Thomas Ng

December 22, 2015December 22, 2015

Its database and online tools help pharmaceutical brands identify and engage key opinion leaders across a broad range of medical fields Global healthcare marketing and...

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Industry Marketing News Technology

Wunderman Names Jackson to Global Position

Thomas Ng

December 18, 2015December 18, 2015

She will lead the agency's talent group and focus on recruiting, developing, and retaining the best creative, data, and strategic talent Wunderman has appointed Judy...

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Advertising Industry News

WPP Secures STW Merger for Australia and New Zealand

Joshua Hughes

December 14, 2015December 14, 2015

The move will increase the global advertising network’s shareholding from 23.6 percent to 61.5 percent, with STW due for a name change WPP has prepared...

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Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

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Advertising Industry Marketing News

TBWA Veteran Releases Book on Disruptive Innovation

Anisha Kapoor

December 9, 2015December 9, 2015

Jean-Marie Dru has just initiated the U.S. launch of his sixth book, entitled The Ways to New: 15 Paths for Disruptive Innovation TBWA Worldwide Chairman, Jean-Marie...

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Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

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Marketing News Technology

Freeman Clicks with DoubleDutch to Amp Up Digital

Anisha Kapoor

December 1, 2015December 1, 2015

Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...