Marketing Archives | World Branding Forum

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The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Industry Marketing News Social Media

Hootsuite Names Coyne as EMEA General Manager

Anisha Kapoor

January 27, 2017

Hootsuite, a social media management platform, has appointed Rob Coyne as General Manager for Europe, Middle East and Africa (EMEA). He will be responsible for...

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Campaigns Marketing News

JAL Upgrades Free Inflight Internet Campaign

Anna Yuu

January 26, 2017

Completely Free Internet Service on Select Domestic Flights from 1 February through 31 August Japan Airlines (JAL) has upgraded its current 15 minutes free in-flight...

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Advertising Featured News Videos

Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Design Marketing News

Philip Morris Commits to A Smoke-Free Future

Anisha Kapoor

January 26, 2017January 26, 2017

Doubles Effort to Market Smoke-free Products that Can Ultimately Replace Cigarettes Philip Morris International (PMI) confirmed that more than one million adult smokers have converted...

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Marketing News Videos

Warner Bros Signs Multi-Year Deal with Starz Play

Olivia Pearce

January 25, 2017January 25, 2017

Starz Play Gains Right to Stream Premium TV Content Across MENA Region Warner Bros has signed a multi-year agreement with Starz Play, the video streaming...

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Design Featured News

14 French Lingerie Brands Kick Off Paris Haute Couture Week

Anna Yuu

January 24, 2017January 24, 2017

“Lingerie, Mon Amour!” Fashion Show Highlights National Brands and Presents Five New Trending Designers For the first time ever, 14 French lingerie brands have come...

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Featured Marketing News

Nick Cave & The Bad Seeds and PJ Harvey to Rock Sydney Festival 2017

Anna Yuu

January 20, 2017

Three-week Long Annual Holiday Festival Features 1,021 Artists from 15 Countries Nick Cave & The Bad Seeds is performing at Sydney Festival 2017 today and...

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Marketing News Social Media

Nissan and Amazon Launch Online Store for Outdoor Lovers

Thomas Ng

January 18, 2017January 19, 2017

Unique, Out-of-the-World Products Provide Customers Exhilarating Outdoors in The Comfort of Their Own Home Nissan Motor has launched "Nissan Xtreme Collection", an online store themed...

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Branding Featured Marketing News

Universal’s Bravado Acquires Exclusive Prince’s Global Merchandising Rights

Joshua Hughes

January 12, 2017January 16, 2017

Global Programs to Honour Prince's Legacy, Embody His Invaluable Influence on Art and Culture and Provide Exciting New Connections for fans Bravado, Universal Music Group's...

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Advertising Featured Marketing News

Hydroxycut Welcomes Chris Lane as Brand Ambassador

Anna Yuu

January 11, 2017

Chris Lane Will Interact and Engage with Consumers and Feature in the Weight Loss Supplement Brand’s Integrated Marketing Campaign Hydroxycut – a brand from Iovate...

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Industry Marketing News

DineEquity to Expand IHOP and Applebee’s in Five New Countries

Anisha Kapoor

January 11, 2017January 11, 2017

IHOP to Debut in Thailand and India; Applebee's to Enter Bahrain, Oman and Panama as Part of Plan to Double International Presence by 2021 DineEquity,...