Marketing Archives | World Branding Forum

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Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Featured Marketing News Videos

Danielle Brooks Ups Fashion to Figure Appeal

Anisha Kapoor

October 12, 2018October 12, 2018

Fashion to Figure has named Danielle Brooks its brand ambassador. She will feature in a holiday campaign dubbed #InclusionRevolution. Fashion to Figure has named television’s...

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Featured Industry News Videos

BMF Backs EMEA Focus with London Office

Joshua Hughes

October 12, 2018October 12, 2018

Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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HyperX Adds Dele Alli to Ambassador Lineup

Thomas Ng

October 9, 2018October 9, 2018

HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns. HyperX has announced...

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Featured Marketing News

Wendy’s Whips Up S’Awesome Bacon Classic

Anisha Kapoor

October 9, 2018October 9, 2018

Wendy’s has created the S’Awesome Bacon Classic which uses a fan-favourite signature sauce that lead to the release of the new entry. Wendy's has added...

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Featured Marketing News

Colgate Brushes Up on Smile with Debra Messing

Joshua Hughes

October 5, 2018October 6, 2018

Colgate has partnered with Debra Messing for a collaboration entailing lifestyle exposure around the brand’s longstanding Optic White range. Colgate has teamed up with television’s...

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Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...

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Featured Marketing News Videos

Juneyao Air Debuts Dream a Journey for 787

Anisha Kapoor

October 1, 2018October 3, 2018

Juneyao Air has designed a marketing theme around its first 787 Dreamliner. The effort captures the premium services of the new fleet. Juneyao Air has...

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Branding Featured Marketing

Andreas Wendt Named BMW Member for Purchasing

Olivia Pearce

September 26, 2018

The Supervisory Board of BMW AG appointed Dr.-Ing. Andreas Wendt as the new Board of Management Member for Purchasing and Supplier Network Effective 1 October...

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Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

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Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...