Marketing Archives | World Branding Forum

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Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

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Featured Marketing News Videos

Equinox Exalts Breaking Boundaries with Life

Anisha Kapoor

January 3, 2019January 4, 2019

The Life push by Equinox features a tie-up with fashion’s Nick Knight and a cast starring Ciara, Sergei Polunin, Maria Borges, and more. Global lifestyle...

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Featured Marketing News

Tim Hortons Adds Warmth with Winter Treats

Anisha Kapoor

January 2, 2019January 4, 2019

Tim Hortons has added to its menu with a limited-edition line of baked goods and caramel-flavoured hot beverages to spread warmth for the winter season....

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Featured Marketing News

Eligasht Names Sam Derakhshani Ambassador

Deborah Joy Peter

January 2, 2019January 4, 2019

Iranian tourism company, Eligasht, has appointed Sam Derakhshani as its brand ambassador. The artist will back the latest marketing efforts. Tourism services provider, Eligasht, has...

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Newell Picks WPP for Global Communications

Anisha Kapoor

December 31, 2018December 31, 2018

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

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Featured Marketing News

Hilton Garden Inn Opens on Hainan Island

Anisha Kapoor

December 28, 2018January 4, 2019

With the launch of a new property on Hainan Island, the Hilton Garden Inn brand extends its hospitality footprint and presence into Sanya. The Hilton...

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Branding Featured News

Kellogg’s Unveils Protein Honey Almond Cereal

Deborah Joy Peter

December 27, 2018January 4, 2019

Kellogg’s has unveiled the latest product from its Special K portfolio. The new entry features whole grains with honey, almonds, and more. Kellogg’s has released...

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Featured Marketing News

Obagi Launches Clinical Collection on Sephora

Anisha Kapoor

December 27, 2018January 4, 2019

Obagi has rolled out the latest offerings from its Clinical collection on Sephora. The new products help with skin health issues and aging. Premium skincare brand, Obagi,...

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Campaigns Featured News

7-Eleven Welcomes 2019 with Beverage Special

Anisha Kapoor

December 24, 2018December 24, 2018

Convenience retailer, 7-Eleven, has launched a holiday promotion. Its brewed coffee and bottled water will be sold for 19 cents on 1 January. Convenience retailer,...

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Featured Marketing News

Hyatt Regency Bali Resurfaces Amidst Nature

Anisha Kapoor

December 21, 2018December 21, 2018

Previously Bali Hyatt, the Sanur-situated property has reopened under the label of Hyatt Regency Bali following a five-year makeover project. Bali Hyatt has relaunched as Hyatt...

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Featured Marketing News

Jenny Craig Shapes Push Around Real Stories

Anisha Kapoor

December 20, 2018December 20, 2018

Jenny Craig has unveiled its 2019 advertising campaign which features several members and weight loss experts with trues success stories. Jenny Craig has announced its...