Marc Jacobs Archives | World Branding Forum

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American fashion label Marc Jacobs has dropped the first beauty product for its Heaven by Marc Jacobs line. Heaven, its rebel teen fashion and beauty...

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Marc Jacobs Adds Irina Shayk to Beauty Lineup

Olivia Pearce

December 20, 2018December 20, 2018

Marc Jacobs Beauty is scheduled to soon launch its 2019 campaign in Russia, starring Irina Shayk as the newest face of the fashion brand. Marc...

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Featured Marketing News

Marc Jacobs Flaunts Past with Grunge Revival

Deborah Joy Peter

November 8, 2018November 8, 2018

Marc Jacobs is reissuing his Grunge Collection from 1993 for a special 2018 capsule the brand will release this month both in-store and online. Marc...

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Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

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Advertising Featured Marketing News

Kaia Gerber Stars in Daisy Love Marc Jacobs Advertisement

Joshua Hughes

April 4, 2018May 8, 2018

Marc Jacobs Fragrances Expands Digital Footprint Leveraging Influencer Marketing For the first time in over four years, Marc Jacobs Fragrances, a division of Coty Inc, introduced...

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Branding Featured Marketing News

Marc Jacobs Opens First Flagship Online Store in China on VIPLUX

Olivia Pearce

October 17, 2017October 17, 2017

VIPLUX is committed to delivering a best-in-class genuine brand experience to shoppers seeking fashionable luxury goods with Marc Jacobs VIPLUX, the flagship luxury channel dedicated...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...